A key strategy in redesign and social integration has been
a focus on visual content. Sharing quality infographics on site has skyrocketed
our reach and allows us to discuss the content in them with each share. This
infographic from Canva is no different – walking someone through all of the
different ways you can make visual content.
Visual content gives you free reign to customize your
message, use different techniques and mediums to get your message across; it’s
really an infinitely useful tool.
Differentiation is such a key online. As we write article
after article, we have to work so hard at differentiating it from the thousands
of other articles that are published every day across the web. Add one key
visual, though, and the article takes on a totally new impression with your
visitors. Not only that, the share ability of that article increases
exponentially.
In this infographic, Canva shows us 10 Types of Awesome
Visual Content your brand should be creating right now:
1. Eye-Catching Photographs – 93% of buyers say images are the
#1 deciding factors when buying products.
2. Inspiring Quote Cards – Quotes reflect your values, are easy
to create, and are highly shareable.
3. Strong Calls to Action – 70% of businesses lack any call to
action even though viewers are highly likely to take action.
4. Branded Images – Using detailed and branded images can help
you gain 67% more audience attention.
5. Interesting Data Visualization – 40% of people respond to
and understand visual information better than plain text.
6. Engaging Videos – Only 9% of small businesses use them, but
64% of consumers are more inclined to buy after watching a video.
7. Tips, Tricks, and How-To’s – Provides value and use for your
product and helps to build authority.
8. Informative Screenshots – 88% of people read reviews to
determine a business’ quality, take a screenshot of your reviews!
9. Thought Provoking Questions – Encourages sharing,
conversation, engagement and brand awareness.
10. Infographics – There’s a reason why DK New Media produces so
many infographics for our clients! They’re 3 times more likely to be shared and
businesses using infographics report 12% higher profit than those who don’t.
No comments:
Post a Comment