11 Ways to Repurpose Blog Content into New Media

What if you were able to extend the life of your current and past content? 

Rather than posting an article and moving on, you could turn it into two, three or even four new forms of media.  That’s what repurposing your blog content can do. 

Below are 11 creative ideas to help you brainstorm, compile and create a successful content repurposing strategy in no time. 

1. Take Stock:

What content have you created in the past and how can you update, refresh or repurpose content for another use? 

If you’ve been blogging for any more than a year, you have a stockpile of content at your fingertips. It’s important to leverage that content in a whole new way.

2. Brainstorm Ideas:

a. Spotlight an Event on Social Media 

Did you recently attend an event or online conference and share takeaways on your blog? Take that conversation and dissect it. 

Two easy ways to use this

Give your community a deeper look behind the scenes of your business or industry. 

Offer your thoughts on why this event was so important and why the information shared should matter to potential clients.

b. Provide a Video Tip Series 

Take a popular blog post and break it down into multiple video tips. 

3. Create a Podcast:

If you have considered podcasting, but don’t know what to talk about, grab a few points from your latest article and expand upon each bullet point.

4. Make a Pinterest Board with FAQ’s:

Dependent on your type of business, you probably get asked the same questions over and over. If you’re smart, you’ve written a blog post answering many of them. 

But if you haven’t, sit down and write the top ten questions you’re asked over and over. Now, answer those questions. 

Once you’ve written the blog post it’s time to turn one Q & A into a pin for Pinterest. Create a new Pinterest board and start a series dedicated to these tips.

5. Utilize Twitter Cards:

Have you used Twitter cards to promote your blog content? If you’re not familiar with Twitter cards, let me explain. 

With Twitter Cards, you can add a Call to Action to your tweets, all in a visually appealing package. 

Use them for list sign ups, registrations or to promote your blog post.

6. Design an Infographic:

Want to capture the attention of your online audience? Incorporate Infographics! 

Donna Moritz is an excellent example of repurposing at work. She writes a post and then turns that post into additional media.

7. Tell a Bigger Story:

Are you sharing customer stories? If not, you should be. It’s a great way to explain how you solve customer problems, while sharing the successes of your clientele. 

Highlight your clients (with their permission of course) in a blog post and then create testimonial graphics that can be shared on any of your social networks. 

8. Turn Blog Content Into a Slideshare:

Take your blog post and turn it into a presentation and then post it on Slideshare. You can also give that content a one-two punch by writing a new blog article and reposting the content along with the embedded Slideshare. 

Haiku Deck, which is now integrated into Slideshare, is one of my favorite ways to convert an article into a visually appealing slide deck. Incredibly intuitive, Haiku Deck will save you a significant amount of time and allow you to create stunning, image-rich slideshows that stand out. 

9. Schedule a Webinar:

Whether it is you on screen or a screencast of your latest PowerPoint, connecting with your audience through video is crucial. 

Take your blog post and break it down into a free, educational webinar. 

A free program to create and share your content is Screenr. Just click “record now” and within seconds you are recording anything you can see on your screen. 

10. Make a Roundup Post:

This idea is easy to implement and takes very little time to put together. 

Here is how it’s done: 

Create a new blog post that highlights previous articles that readers might have missed 

Go back through your most recent articles and write short snippets around each post 

Link to a select group of your top posts and watch them take on a whole new life.

11. Online Course:

Once you have been writing for a while it’s easy to see the massive amount of content you’ve amassed. Take that content, consolidate it, and then share your knowledge in an online course.

New Media Is Now Better Than Mainstream Media

A little over a month ago, the magazine Revista 5W broke a speed record for the highest-earning journalism project on the Spanish crowdfunding platform Verkami. In 49 hours and 20 minutes, backers pledged over€25,000 to fund 5W’s international narrative and visual information magazine Revista 5W.

“Our niche is in the Spanish-speaking market,” said Agus Morales, reporter, coordinator and co-founder of Revista 5W. “We would love to reach a wider Latin American audience and talk to them about Africa, Asia and the Middle East.”

Revista 5W comes from Barcelona’s Colectivo 5W, S.L.,a group of eight Spanish journalists, photographers and a web developer.

The spirit of the magazine is in the name: to honor the 5W’s – who, what, when, where and why. Why is the Greek economy in shambles? Who has political power in New Delhi? What does ceasefire in Gaza mean for Israel and Hamas? Where did Osama Bin Laden hide during his last years?

Since its inception, the magazine has published international, socio-political, cultural and human rights narratives on its Medium blog. Backers of the project will receive a print edition of the magazine in December. The official website launches in September. One of the eight founders will travel to Africa, Asia or the Middle East to conduct an investigation on what happens after war near the end of 2015, the inaugural piece of an ongoing investigative journalism series, Morales said.

By collaborating with internationally-based photographers and photojournalists, Revista 5W will feature quality photos and timely narratives from around the world.

“We are excited to collaborate more with photography collectives Ruido Foto and Me-Mo in the future. There is a complementary element between us, which makes our collaboration natural,” said Morales. Longform visual storytelling collective Me-Mo also crowdfunded their magazine and interactive app last year and brought in about $25,000.

Another notable Spanish news startup launched this year: El Español, who after raising €3.5 million is now the considered the most successful crowdfunding campaign in the history of journalism.

Earlier this month, Morales, Me-Mo Magazine co-founder Jose Colón and Spanish photojournalist Ricardo G. Vilanova hosted the New Media and Photography Conference at the 5th International Fish-Eye Photo Meeting at La Virreina Image Centre in Barcelona.

“We started a debate on whether Me-Mo Magazine and Revista 5W can compete with larger Spanish international media organizations,” said Colón.

While no conclusions was reached between the two, Colón is certain: the new media emerging in Spain is far better than traditional Spanish mass media.

10 Ways You Can Increase Engagement with Visual Content

A key strategy in redesign and social integration has been a focus on visual content. Sharing quality infographics on site has skyrocketed our reach and allows us to discuss the content in them with each share. This infographic from Canva is no different – walking someone through all of the different ways you can make visual content.

Visual content gives you free reign to customize your message, use different techniques and mediums to get your message across; it’s really an infinitely useful tool.

Differentiation is such a key online. As we write article after article, we have to work so hard at differentiating it from the thousands of other articles that are published every day across the web. Add one key visual, though, and the article takes on a totally new impression with your visitors. Not only that, the share ability of that article increases exponentially.

In this infographic, Canva shows us 10 Types of Awesome Visual Content your brand should be creating right now:

1. Eye-Catching Photographs – 93% of buyers say images are the #1 deciding factors when buying products.

2. Inspiring Quote Cards – Quotes reflect your values, are easy to create, and are highly shareable.

3. Strong Calls to Action – 70% of businesses lack any call to action even though viewers are highly likely to take action.

4. Branded Images – Using detailed and branded images can help you gain 67% more audience attention.

5. Interesting Data Visualization – 40% of people respond to and understand visual information better than plain text.

6. Engaging Videos – Only 9% of small businesses use them, but 64% of consumers are more inclined to buy after watching a video.

7. Tips, Tricks, and How-To’s – Provides value and use for your product and helps to build authority.

8. Informative Screenshots – 88% of people read reviews to determine a business’ quality, take a screenshot of your reviews!

9. Thought Provoking Questions – Encourages sharing, conversation, engagement and brand awareness.

10. Infographics – There’s a reason why DK New Media produces so many infographics for our clients! They’re 3 times more likely to be shared and businesses using infographics report 12% higher profit than those who don’t.